Everyone is used to the criticism crowdsourcing brings. Besides talking about it being bad for designers, I wanted to take a walk in the contest holder’s shoes. I understand that you want a good deal, and getting as many designers to submit as possible may bring you the desired design you’re looking for. Times are tough, and if you can get more for your money, you will. Anybody would. With many crowdsourcing sites saying that they have great service, and money back guarantees, it’s hard to say no, especially if you don’t think having a logo is a big deal.
I love the Unilever logo. It’s composed of 25 different marks that can be used on their own. It shows the vitality and life factor they strive for, and it has all the flexibility you could want in a logo. The handmade look and feel makes this design look even more family friendly, fun, natural, organic, and safe. Just looking at it can convey so many thoughts, even though I don’t know the full range of their products. The do make anything from food to household cleaners. Just look around your house and I bet you find about 5 different things with a Unilever logo on the back.
This really is one of my favorite logos.
I can tell you that I research logos and design on a daily basis. I have been for a good 8 years. I have noticed a TON of logos that are just overused. The main problem is with too many people going to a crowdsourcing site, and buying logos that follow a trend. It may look like you’re getting a good deal, but looks can be deceiving, and like all trends, it will become an old forgotten design in about a year or so.
Great designs are more than just trendy. They are the simplified essence of your business and everything it represents. When a customer, client, and future prospects look at it, they will feel like they are investing their time, energy, and money into something they can trust. Only you can make your business become popular, and your logo helps people feel invested in that ideal. Choose your logo wisely, and if you see a logo you love, make your designer explain how they came to that decision. Make sure there is relevant meaning behind it.
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Designing a logo has enough work and effort without having to worry about its presentation. There are many things to know and remember about designing a logo with a design program, but to me, no program can compare to Illustrator. I suppose any vector based program would be best, but Illustrator is the bee’s knees. While the excitement of getting your creation done can be fun and well… exciting, I have 10 tips that you should always think about when working on and finalizing your work in Illustrator. In case you’re wondering, I’m currently using CS4 on a Mac.
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[dropcap]W[/dropcap]hen you say brand, most people will think Logo. But branding is more complicated than that. It is the combination of logo, print, package, history, campaign materials, and customer experiences. Your brand connects with your customers in an emotional and psychological way. What defines your business is not what you think about your brand, but what your customers think of it. Don’t think for a second that having a good logo, or some good packaging alone will help boost sales and customers.
The trick here is to be good enough with your business so people will want to remember you. Then have a brand identity that helps back it all up. If it’s something we can all agree on, it’s that people love to be a part of something, a group, organization, club, whatever it is, we want to be a part of it. Your customers will proudly boast your cool logo and packaging if you deliver the goods.
Take Apple for example. They have a cool logo, fantastic packaging, innovative designs, but it would be nothing if they couldn’t back it up with quality service and inventions. Apple is expensive, and it’s not something the average person can just buy. But because of their brand, it makes it easier for all of us to stretch that dollar to get those awesome things. If Apple was terrible with customers, or their service was bad, everyone would know, and nobody would buy their overpriced gadgets. That is a good example of an overall brand.
So if you’ve provided great service for 5, 10, or even 20 years, and you never put much thought into a logo, maybe it’s time for an upgrade. If you only thought about your logo, and don’t do much to help your customers, then you need to focus on them, not the logo. Good customer service can lead to people talking, which leads to popularity, which leads to possible free magazine recognition, which could ultimately boost your reputation to new heights. Think about it.