Think back to when you were a teenager. Do you really see anyone dressed the same as back then? Back in the day, it was cool and fashionable, but even the coolest trends didn’t stick. Branding is the same way. There are some very popular trendy logo designs I’ve been noticing lately. Sure a logo can look cool and nifty, but having a trendy logo just for looks alone won’t help your company in the long run. Allow me to explain.
What Comes With A Trend
To understand why trends just don’t stick, first you must understand what the point of a logo is. Most may think a logo is an easy way to sell their product or service, but it’s not as easy as that. A logo aids in people’s ability to remember your product or service. Depending on how you advertise, and how well your logo is designed, it will stick to someone’s memory.
Logo trends only last for a couple years at best, and it makes it difficult for you to stand out in a crowd. So many clients are lured by the beauty of a trendy logo. You want the logo to say something unique and memorable about you. A logo with a deep meaning will get through to your audience.
Some Things To Look For
When hiring a designer for a logo, you really want to look for meaning behind the design. What do the elements of the logo represent for your business? Does the logo tell a story? Remember that you want your logo to last for at least 10 years before considering a change. Not only that, but you want to build and establish this brand with your audience so they will always remember you.
Now if you want to be remembered, your logo has to be easy to read. If your driving by a billboard, you have about 2-3 seconds to see what it says or at least get the gist of it. The same goes for a logo. The general public is overstimulated with logos and brands non-stop every day. If you want to stand out, you want to make a good impression with a simple design. Simple enough that someone can draw it from memory. Then they can tell everyone about you with ease.
Color and size is also important. You should always look at a potential design in black before color is applied. If it looks good in black, it’ll look good in any color. Besides, you’ll eventually need a 1-color version, and if you can view your logo easily at about 1-inch you’re golden. This means you can have a 1-color, 1-inch logo and larger. It gives you many possibilities that most current trends don’t give you.
Things To Think On
You’ll want a logo that tells a story or says something about your company/service, that’s simple, easy to remember, and the general public could draw it. Make sure that it works well in 1-color and at a small size. One more thing is to always get a vector logo. It’s beautifully scalable, clean, and pretty much industry standard. Don’t accept a photoshop or bitmap file as a final full design. Try to satisfy these rules for a successful logo design. They are the most basic of things to look for to get you going in the right direction.