Most of us are good at getting the final files done, but what do you do with them when your ready to send? What’s good practice to send the buyer as a final file? Maybe I don’t know the best way to go about it, but I never once heard a complain, and I always hear a lot of thanks, so I hope this helps you out.
I always start out with a folder like “Logo Name” and in that folder are many other fun folders.
Even though I create outline with the font(s) you have to include some info on what you used and how much it costs. I’ll have a fonts folder that holds all info about the font(s) in a plain text file, or if permitted, I will include font packages. The plain text file will have information about the font name, cost, and site where it can be found. I always strive to find the creators site which is not always the same as the site you downloaded the font from. This way I can confirm the cost and it’s just to make sure everything is legit.
Then I have the “working files” folder. Inside will have eps versions of the logo. Now I know it’s easier for us designers to just have different logos on different layers, but it’s easier for the buyer if you have 1 logo per file. SO make 2 vertical (1 full color and one 1-color) and 2 horizontal (1 full color and one 1-color) logos, and you can also have a file with a favicon. It depends on the needs of the buyer. You may have stipulations if your logo will be stitched into something where you have to have 5 or less solid colors, in which case you can make a 5, 4, 3, 2, and 1-color version.
I will make a “for web” folder as well. I include everything for web like all the logo variations, the favicon, and maybe a button or something with the logo on it. It’s not hard, and it’s always worth it to the buyer. All these files will be png files with transparent backgrounds except the favicon, which will be a 16px square.
Everyone has their own way of doing things. The thoughts behind this process is just to make things easy and obvious to the buyer. If they have the program, they can easily change what they need to on the logo they need changes for. If they need to post something to their site, they can find the file quick and easy. I also keep in touch with my clients just in case they need some help with a file. I don’t charge for anything that will take minutes or even seconds to do, so if they need a color change, I have no problem with that. Every client’s needs are different, so keep this in mind. This is simply a guide, not law.