There are several things I have problems with in crowdsourcing, but today I will talk about originality. I can see the appeal of having a lot of designers work on your project, but there are some things you the buyer need to know, and you the creative designer can learn from.
When I see a winner awarded for a project, it’s almost always something very typical. I have been doing this for a long time. One thing you see a lot of, is similar unoriginal designs. For instance, if you’re opening up a nature based store, don’t just go with leaves and a green color. If you are starting a business that has a group of people, please think twice before you settle on that logo that shows people forming some kind of circle. You need some kind of meaning and substance behind your logo.
First thing I want you to do before you even think to start a project in crowdsourcing, is do some research on the logos in your business area. If it’s nature based, look up nature logos, if you have a group, look up people logos, and for the love of design itself, please, please, PLEASE, don’t ever settle with any kind of talk bubble unless it’s more unique that what you see online (which I hate to say, isn’t likely).
Another thing you want to do as the client, is to not restrict the designs. In the professional world of design, we are trained to know what the public will respond to, and we do a lot of research on the competition and other logos out there. We know what would most likely be best for you and your business, so we don’t require the client to tell us what would work, and what wouldn’t. In the crowdsourcing world, restricting the design process just won’t work. Designers will do whatever you want, and if that’s the case, you simply find someone who can use illustrator and do your idea for way less money. Here’s what you need to do. Make every designer explain why their design is what it is and how it can help your business stand out. You can really weed out the people who are trying to do what’s right, and the people just looking to make some quick cash. If reading hundreds of posts on the designs isn’t something you want to do, then just pull up your own comparison images and see which ones stand out the best, then read those posts.
I have been doing the crowdsourcing thing for a long time now. I understand the appeal for it, and I get why you’d want to do it, but it doesn’t equal quality. It’s like getting a stock logo versus an original design. Sure, most designers don’t give you stock art, but they may as well. The work that I see get awarded is sometimes so typical, that I just don’t understand what the client was thinking.
The point is, I want you to be more decisive on your logo choices. Make the designers work for that money. If they really care about your design, then you will see the real winners shine. Don’t settle for ordinary.